Printed mural of cartoon characters with 'Coming Soon' text on a building wall, people walking by.

What are window graphics?

Window graphics are printed or cut films applied to glass surfaces. They can be temporary or permanent and are suitable for both interior and exterior use.

They are commonly used on:

Graphics can display branding, promotional messages, opening hours or decorative designs, helping make glazing both functional and visually engaging.

Shopfront window graphics options

There are many different types of window graphics available depending on the desired look and purpose.

Cut vinyl lettering and logos

Individually cut lettering and shapes provide a clean and professional appearance. Ideal for:

  • business names

  • opening hours

  • logos

  • simple branding

These are usually applied directly to the inside or outside of the glass.

Printed window graphics

Printed graphics allow full colour images, gradients and detailed designs. Suitable for:

  • promotional displays

  • large format branding

  • seasonal campaigns

  • retail window displays

They can cover part or all of the window depending on the design.

Decorative window with cartoonish designs on a building facade

Frosted and privacy graphics

Frosted window film can be cut or printed with patterns and logos to provide privacy while maintaining light. Often used for:

  • offices

  • salons and studios

  • internal partitions

  • consultation rooms

Perforated window graphics

Perforated films allow graphics to be seen from outside while maintaining visibility from inside. These are often used for retail display windows and branding.

An internal view of an office with a glass partition. The glass has printed window film applied to it, featuring Hydropac branding.

How much do window graphics cost?

The cost of window graphics varies depending on several factors. Each project is usually priced individually based on requirements.

Key factors include:

  • size of the window or graphic

  • design complexity

  • type of film used

  • printed or cut graphics

  • internal or external installation

  • access and installation time

Simple cut lettering for a small window will cost significantly less than a full printed shopfront display. Larger installations or bespoke designs require more production and installation time, which affects pricing.

Because of these variables, most window graphics are quoted following a discussion of requirements and measurements.

Are window graphics a cost effective solution?

Window graphics are widely considered a cost effective way to advertise and enhance premises without structural changes.

Benefits include:

  • no need to replace glazing

  • quick installation

  • strong visual impact

  • easy to update or replace

  • suitable for temporary or long term use

They provide flexibility for businesses that want to refresh branding or promotions regularly.

McLaren showroom with 'Coming Soon' sign on glass doors

Suitable for all types of businesses

Window graphics are used across many sectors, including:

  • retail shops

  • salons and studios

  • offices and commercial buildings

  • restaurants and cafés

  • showrooms

  • public buildings

Each installation can be tailored to suit the environment and branding requirements.

Professional design and installation

Correct design, material selection and installation ensure the best finish and durability. Professional installation helps achieve:

  • accurate positioning

  • a clean, bubble free finish

  • long lasting performance

  • minimal disruption to business

Installations can often be scheduled outside trading hours if required.

Speak to a window graphics specialist

Whether you need shopfront graphics, branding for glass or promotional window displays, window graphics offer a flexible and cost effective solution.

Contact The Window Film Company on 01494 794477 or info@windowfilm.co.uk  for advice, design guidance and installation options.

  • Shop window graphics options
  • Cost effective business branding
  • Professional installation available

Get fresh inspiration for your project

Printed Privacy Vinyl Installation for McLaren Showroom at One Hyde Park, London
Printed External Vinyl for Hauser and Wirth
Printed Graphics for Nickelodeon, Leicester Square

Printed Privacy Vinyl Installation for McLaren Showroom at One Hyde Park, London

Location: Knightsbridge, London W1

Goal: Deliver a premium printed privacy solution to protect glazing, conceal the showroom fit-out, and support the launch of McLaren’s flagship London showroom.

Results:

  • Full privacy during showroom preparation
  • Bespoke printed branding across large-format glazing
  • Phased installation and clean removal without glass impact

The installation provided complete discretion during the build while maintaining a refined, brand-aligned presence on one of London’s most prestigious retail frontages.

Printed External Vinyl for Hauser and Wirth

Location: West End, London

Goal: The project aimed to transform shopfront windows into an external display. Low-tack printed vinyl provided a temporary, high-impact solution.

Results:

  • Installed external low-tack vinyl to shopfront glazing.
  • UV printed high-resolution imagery onto removable film.
  • Completed large-scale installation using access equipment.

The installation highlights the effectiveness of removable external vinyl for temporary displays. Strong visual impact with minimal long-term impact.

Printed Graphics for Nickelodeon, Leicester Square

Location: Leicester Square, London W1

Goal: Provide full external privacy for a flagship retail fit-out while delivering high-impact printed graphics to announce the arrival of Nickelodeon in one of London’s most prominent locations.

Results:

  • Complete privacy for internal fit-out works
  • High-visibility branding across three elevations
  • A striking presence in a world-famous retail location

The installation transformed the building into an instantly recognisable feature, delivering both privacy and visual impact in the heart of Leicester Square.

Window film solutions for every situation

The Window Film Company is proud to offer an extensive range of window films, delivering solutions for issues such as excess heat, glare, fading, privacy, safety and security.

Thanks to our fully equipped print and graphics studio, we can also supply and install custom created graphics for application to glass and other surfaces.

Our fully trained Account Managers and advisors are on hand to ensure you fully understand all that's available and to make sure that you choose the right product for your project. To get started, give us a call on 01494 794477 or email sales@windowfilm.co.uk.