Printed Branding and Graphics for London running store

The Window Film Company has completed a multi solution project at Run and Become, a specialist sports shop in London. Featuring cut graphics and printed wallpaper, the completed job provided the property with stylish signage and branding for internal and external surfaces.

The Window Film Company was approached to come up with a solution for adding signage and décor to the glass fascia and large internal wall of a specialist running store in the Belgravia area of London.


Branding is a vital component for any successful business, especially in the retail sector, with ensuring premises look as professional and welcoming as possible of huge importance. The Window Film Company was contacted by Run and Become, a highly successful company that serves the running and athletics market for a way of adding bespoke, branded graphics to their large London fascia, while also creating and installing full height printed graphics for an internal wall.

The external aspect of the job required the perfect reproduction of a stylish and eye-catching large logo and company name, while the internal requirement was for the print and installation of an image featuring legendary athlete Carl Lewis.


The branding elements for the shopfront were created by cutting the necessary graphics from a solid white vinyl. This product was chosen as it can be precision cut to ensure a perfect recreation of the bespoke design (a dynamic representation of an athlete in action) while also being long lasting and durable – a key issue as it would be applied to the external face of the glass. Once in place the vinyl would provide a striking visual addition to the glass, requiring no special maintenance or after care – the vinyl can be cleaned as per normal windows. As well as the athlete graphic, the store name was also created from vinyl, with both elements being computer cut by The Window Film Company’s in-house print and graphics department.

The internal portion of the project was completed by printing the stunning image onto digital wallpaper. Suitable for application to almost any flat surface, this specialist wallcovering can be printed in full colour and is long lasting and durable; an important characteristic for something to be used in a high traffic, busy location. As with all graphics created by The Window Film Company, the wallpaper was printed in house, using state-of-the-art wide format print technology, with each panel finished and checked by hand before being signed off for installation.


The Window Film Company’s operations team worked directly with the store owners to agree a time and a date for installation that would allow the project to be completed with the minimum of fuss and disruption for the shop and its customers.

The work was carried out by a team of The Window Film Company’s fully trained and qualified fitters. Once installed, the shopfront took on a stylish and instantly recognisable look, with the “Run and Become” brand name clear and prominent. With the addition of an iconic, inspirational image to one of the large internal wall, the inside of the property was also improved, with the new graphics delivering a striking new look.


  • Project included external brand signage and interior décor.
  • Long lasting and durable vinyl used for external application.
  • Vinyl was computer cut for absolute precision.
  • Digital wallpaper used for internal decoration.
  • Wide format printers used to recreate full colour imagery at floor to ceiling scale.
  • All graphics printed and installed by The Window Film Company.