Shopfront installation of printed external vinyl by The Window Film Company
Since being established in 1992, Hauser & Wirth has shot to prominence as an internationally acclaimed gallery, displaying contemporary art and modern masters. The gallery now has permanent homes in Switzerland, New York and London and is currently celebrating twenty years at the forefront of the art world. To commemorate the twentieth anniversary, Hauser & Wirth wanted to turn the windows of their Savile Row gallery into an external exhibition, displaying an array of striking images.
It was established that to achieve maximum impact, the film should be applied to the external face of the glass. The exhibition was due to run for a period of four weeks, so it was agreed that a low-tack vinyl film would be used. This film is a durable product making it suitable for external use, whilst the properties of the product allow it to be removed efficiently and mess-free - an essential consideration when removing a large quantity of film.
Hauser & Wirth supplied over 80 high resolution black and white images, and these were printed onto the vinyl using state of the art UV print facilities. The printing process took place over a 25 hour period and used over 190 linear metres of low tack vinyl window film.
The installation required the use of a four metre tower and took place over a three day period, with the window film covering a total of 245 square metres of glass.
