Nov 26 2012

As an organisation that is proud of our brand, we understand the need to portray the best possible image. We were therefore delighted to be asked to help with the branding of the Realise Group’s brand new London office.

 With over 100 employees and additional offices in Edinburgh and New York, it was important that the London office looked suitably impressive, and The Window Film Company were brought on board to add a representation of the Company’s branding across two floors of windows at the front of the Farringdon based premises.

Following a consultation with the client about the film types, print options and finishes on offer, a two pronged approach was agreed upon. It
was decided that the ground floor windows would benefit from a degree of privacy, and that on this occasion our opaque Frostbrite frosted film would be the most appropriate. There are numerous benefits to using Frostbrite – it provides privacy whilst still allowing a good amount of natural light to pass through the glass, and can also be printed on in full colour. In this instance, a bespoke representation of the Realise Group branding was printed onto the frosted film and applied.

The agreed plans dictated that the design should continue from the ground floor windows to the first floor windows, but with no privacy requirement on the glazing at this level. To ensure a uniform appearance, The Window Film Company was able to print the graphics on to Frostbrite frosted film, before precision cutting the design and applying it to the window. This approach meant that the design appeared exactly the same, running continuously over the glazing on both levels, but with the added function of privacy on the lower level widows.

The result is a striking display that will undoubtedly draw the eye of passers by, whilst portraying a smart, professional and contemporary image. In achieving both privacy and design lead requirements, this job is another example of the versatility of window film, supplied by The Window Film Company. To get started on finding out how we could help you do the same, call us today on 01494 794477.